A branded virtual tour refers to a virtual tour that is customized with a company or organization’s branding elements such as logos, colors, and fonts to maintain consistent branding. On the other hand, an unbranded virtual tour does not include any branding elements and is often used for generic or non-specific purposes.
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A branded and unbranded virtual tour offer different experiences and serve specific purposes when it comes to showcasing a place or product. Let’s dive deeper into these two types of virtual tours and explore their characteristics, benefits, and some interesting facts about them.
Branded Virtual Tour:
A branded virtual tour refers to a virtual tour that is customized with a company or organization’s branding elements such as logos, colors, and fonts to maintain consistent branding. It helps create a strong brand presence and offers a unique and immersive experience for viewers. By incorporating branding elements, it enables businesses to establish a cohesive visual identity and strengthen their brand recognition.
One of the advantages of a branded virtual tour is the ability to reinforce the company’s messaging and values. The consistent use of branding elements throughout the virtual tour helps to align the viewer’s perception with the company’s desired image. This can lead to increased brand loyalty and customer engagement. As Seth Godin, a renowned entrepreneur and author, once said: “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Unbranded Virtual Tour:
In contrast, an unbranded virtual tour does not include any branding elements and is often used for generic or non-specific purposes. It provides a neutral and unbiased experience, making it suitable for various scenarios such as real estate listings, tourism promotions, or showcasing historical or natural landmarks. By eliminating branding elements, the focus is solely on the content being presented, allowing viewers to form their own opinions and interpretations.
Interesting Facts:
- Virtual tours have gained significant popularity across various industries, including real estate, travel, museums, and education. They provide an interactive and immersive experience, giving viewers a realistic sense of space and presence.
- A study conducted by InsideMaps revealed that properties with virtual tours receive 87% more views compared to those without virtual tours, indicating the effectiveness of this technology in attracting potential customers.
- Virtual tours are not limited to indoor spaces or architecture. They can also be used to explore outdoor locations, such as national parks, famous landmarks, or even underwater ecosystems using 360-degree cameras and specialized equipment.
Here is a table summarizing the key differences between branded and unbranded virtual tours:
| Branded Virtual Tour | Unbranded Virtual Tour | |
|---|---|---|
| Purpose | Reinforce branding and create brand recognition | Provide a neutral and unbiased experience |
| Customization | Includes branding elements such as logos, colors, and fonts | Does not include branding elements |
| Viewer Perception | Aligns viewer perception with company’s desired image | Allows viewers to form their own opinions and interpretations |
| Suitable Industries | Businesses looking to strengthen their brand identity | Real estate, tourism, museums, historical landmarks |
| Advantages | Increased brand loyalty and customer engagement | Focuses solely on the content being presented |
| Famous Quote | “Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos | “The most important thing is to have a consistent brand image across all channels.” – Richard Branson |
By understanding the differences between branded and unbranded virtual tours, businesses can choose the approach that best aligns with their objectives and target audience. Whether it’s reinforcing brand identity or providing an unbiased experience, virtual tours have become an invaluable tool for captivating audiences and making a lasting impression.
A video response to “What is branded and unbranded virtual tour?”
This video discusses how to change a virtual tour from branded to unbranded. If a virtual tour is not displaying correctly or being sent out to other feeds, it may be because it was mistakenly uploaded as a branded tour. To fix this, the speaker recommends accessing the agent dashboard, going to active listings, selecting the MLS number, and clicking on “edit listing.” In the media section, locate the virtual tour link and choose the option for “unbranded” instead of “branded.” This will ensure that the tour is visible to the general public. The speaker also mentions that old tours can be edited in the same manner.
Other options for answering your question
Owner contact cannot be in an Unbranded Tour. Branded Tours can only be seen by the Realtors and posted only in the agent remarks. Branded Virtual Tours are tours that have been branded with the Listing Agent’s Name, and the Listing Office and Agent Contact Information, Signage, etc and/or Video Company information..